6 years ago I built a successful clothing company–with words.
The designs were great, but it was the story I created at each touchpoint that inspired people to click “add to cart.”
Now, I’m helping other companies do the same. Here’s how.
Emails
A 50% average open rate and 16% click rate without flash sales or “last-chance” subject lines. Just relevant, enticing and well-timed content.
Long Form
Product pages : speed dating :: Blog posts : love connections. Blogs require commitment, but the reward is an intimate portrait of the brand you love. I wrote them to woo potential customers & treat returning ones (while getting a little SEO action on the side).
Naming
Meaning, story, emotion and values for an entire brand–communicated in just 2 words.
TAGS
To-the-point-branding for a 280 character world.
Product COPY
Lively, accurate & thorough product descriptions vaulted conversion rates up to 3% above industry average.
client work
An outside eye, a finely-tuned ear, discerning taste, and a nose for a good lede–I use it all to tell stories that amplify my clients’ voices.