LONG FORM
DELIGHTFUL TREATS FOR THOSE WHO PUT IN THE TIME
Honest to pockets
My all time favorite blog post. A parable about our values through the lens of a one night stand and pockets. Just go ahead and read it here.
Why do cyclists love the Willary?
SEO, SEO, SEO. But in a helpful and not-blatant way. Bike commuters were big customers, I researched top search terms and went from there. Read the whole post here.
Workshop 2: The slouchy stripe merino tunic
A product description deep dive, notable because it’s part of The Willary Workshop–the playful, experimental, lower priced extension of The Willary. The writing persona is bold yet nonchalant, and a little silly. See what I mean here.