4 years ago I built a successful clothing company–with words.

The designs were great, but it was the stories I created at each touchpoint that inspired people to click “add to cart.”

 

Emails

A 50% average open rate and 16% click rate without flash sales or “last-chance” subject lines. Just relevant, enticing and well-timed content. Here’s what I mean.

Long Form

Product pages : speed dating :: Blog posts : love connections. Blogs require commitment, but the reward is an intimate portrait of the brand you love. I wrote them to woo potential customers & treat returning ones (while getting a little SEO action on the side).

Naming

Meaning, story, emotion and values for an entire brand–communicated in just 2 words.
Here’s how I did it.

TAGS

To-the-point-branding for a 280 character world.

Product descriptions

Lively, accurate & thorough product descriptions vaulted conversion rates up to 3% above industry average. See some here.