Email to announce our shift to recycled plastic mailers. There was no product pitch, just a reiteration of our values–still, the email delivered sales and had a 56% open rate. Click here to view email.

A good, old-fashioned product announcement made noteworthy by adding some backstory and yet another opportunity to share our values. The Willary Blazer pre-order sold out within 5 days with most sales coming directly from this email. Click here to view email.

Sent after a mention in the Washington Post, this email introduced The Willary to our rush of new subscribers and shared the big news with existing ones. Its open rate was 60% and it generated sales without a sales pitch. Click here to view email.

The Willary Wardrobe was known for its durability, this email connects durability with sustainability and was sent right after the US pulled out of the Paris Climate Accord. Open rate was 56%. Click here to view email.