Is it worth it?
That’s the test for every new Willary idea. And it's not just about the price. More and more (and MORE as of last Thursday) I think about the total impact of bringing more stuff into the world.
Less stuff is great, quality stuff is pretty good. But the best stuff is designed to teach us how to actively reduce our carbon footprint.
What's that mean? Well, In the case of our Core Wardrobe it means clothes designed to be washed less and worn longer. Here's how we do that and what the environmental advantages are:
We give you stain resistance, you use less water.
If you wash clothes every 10 wears instead of every 2, you reduce water consumption by 80%. Join me in hardly ever washing your Core Pants!
we give you Quick dry fabrics, you use less energy.
Dryers account for 80% of the energy used doing a load a laundry. Drip dry your Core Wardrobe, it dries in a jiffy!
we give you Durable construction & timeless design, you waste less carbon and toss less clothes into landfills.
And when things do finally wear out? Recycle them.
These clothes won't save the world.
But the actions of the amazing women who wear them will. And yes, that means you and me.
Like our style? Share this email with a like-minded friend. Word of mouth is how this little company grows.