https://salamander-azalea-kj7k.squarespace.com/about daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1571256978907-HO586I7ZPMQM9LB6XUS5/3_4.jpg About https://salamander-azalea-kj7k.squarespace.com/emailsold daily 0.75 2019-10-15 https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1568929656427-YNRG4Q19O8KYZHJMKAJ2/Screen+Shot+2019-09-19+at+4.40.36+PM.png Emails(old) - Subject: Paper or Plastic? Email to announce our shift to recycled plastic mailers. There was no product pitch, just a reiteration of our values–still, the email delivered sales and had a 56% open rate. Click here to view email. https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1568933405003-GKXJ2FUZWXM3C0GRB4C3/blazer.png Emails(old) - Subject: Blazer Pre-Order A good, old-fashioned product announcement made noteworthy by adding some backstory and yet another opportunity to share our values. The Willary Blazer pre-order sold out within 5 days with most sales coming directly from this email. Click here to view email. https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1568929656318-JZ4S3Z251HJ3APZO2K7S/Screen+Shot+2019-09-19+at+4.40.24+PM.png Emails(old) - Subject: WOW. Welcome! & What's next? Sent after a mention in the Washington Post, this email introduced The Willary to our rush of new subscribers and shared the big news with existing ones. Its open rate was 60% and it generated sales without a sales pitch. Click here to view email. https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1568929641189-DCXPTK3GNQIGD6SQC7JT/magswater1.jpg Emails(old) - Subject: Let's Act on Climate Change The Willary Wardrobe was known for its durability, this email connects durability with sustainability and was sent right after the US pulled out of the Paris Climate Accord. Open rate was 56%. 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A parable about our values through the lens of a one night stand and pockets. Just go ahead and read it here. https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1568935180296-S574MYCB3PBIGC7SVH5S/Screen+Shot+2019-09-19+at+6.10.08+PM.png Long Formold - Why do cyclists love the Willary? SEO, SEO, SEO. But in a helpful and not-blatant way. Bike commuters were big customers, I researched top search terms and went from there. Read the whole post here. https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1568935183303-HA2ETJNRWM52N1JLTN4K/Screen+Shot+2019-09-19+at+6.17.46+PM.png Long Formold - genesis When I wrote for The Willary I used different personas for different goals. I invoked a more vulnerable tone here because I had a big ask for our customers and wanted to connect on a personal level. Feel the connection here. https://images.squarespace-cdn.com/content/v1/5cf16eaa1c42c40001bd4b69/1568935180048-PT7W603ZTPJ9931LO3Q1/Screen+Shot+2019-09-19+at+6.13.38+PM.png Long Formold - Workshop 2: The slouchy stripe merino tunic A product description deep dive, notable because it’s part of The Willary Workshop–the playful, experimental, lower priced extension of The Willary. The writing persona is bold yet nonchalant, and a little silly. 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